Łódzki Film Trail — Promoting a Cinematic Region

This project was created as part of our design studies, focusing on the development of a strategic and visual concept for the Łódź Film Trail — a cultural tourism initiative that highlights iconic film locations in the city and region of Łódź. Our team explored the idea of set-jetting — traveling to places featured in films — to connect audiences with the rich history of Polish cinema and promote the region as a dynamic, creative destination. The strategy leverages Łódź’s identity as the heart of Polish film, home to the famous Łódź Film School and numerous iconic film sets